SandForce
A Rapid Launch with Bottom Line Results
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SandForce approached Story Public Relations in February of 2009 with a request to launch its new Solid State Drive (SSD) controller chip and announce its emergence from stealth mode on April 13 – all within a tight budget. Story won the business over several other agencies by demonstrating its technical expertise, writing capabilities, and its ability to hit the ground running on the short ramp to launch date.

Story recommended a program that included pre-launch publication of a bylined article explaining the problem solved by SandForce’s product, a comprehensive media and analyst tour, and follow-on publication of a second bylined article that would reveal more details about how SandForce’s product solves key issues with SSD reliability and performance.

Within the first 30 days, Story PR had prepared the materials it recommended for a successful launch. We:

• Compiled a complete list of key analyst and media targets

• Assisted SandForce in finalizing its analyst and media presentations

• Pitched, secured, and hosted briefings with 14 key analyst firms and 12 trade media outlets.

• Proposed, placed, and wrote a bylined article describing the problem with typical SSDs and the requirements for a solution, and ensured its pre-launch publication in Electronic Design magazine

• Wrote a launch press release articulating the company’s strengths and differentiation.

• Wrote an abstract for a follow-up article offering more details about SandForce’s technology.

• Arranged pre-launch meetings with one additional analyst firm as well as a dozen trade editors