Clear Messaging and Strategic Content
for B2B Tech Companies
Turn Complex Technology Into Compelling Stories
That Non-Technical Buyers Understand
For over 20 years, I've translated technical innovations into clear, differentiated messaging so B2B tech companies—from cybersecurity and IoT to networking to SaaS—stand out in crowded markets and accelerate sales cycles.
What I Do
Messaging Strategy Clarify what makes you different and why it matters to buyers—not just what your technology does.
Fractional Content Leadership Strategic oversight of your content program without the overhead of a full-time hire. Perfect for companies that need senior-level thinking on a as-needed basis.
Ongoing Content Development Blogs, case studies, white papers, web copy, emails and social content that reinforces your positioning and moves prospects through the funnel.
Strategy
Tailored communications and positioning strategies that engage and inspire your target audience.
Expert, precisely targeted, SEO-optimized content that drives engagement and conversions.
Content
Reinforce your brand with precision messages that set you apart from the crowd.
Messaging
I've messaged most hardware and software technologies for startups, public companies (and everyone in between) since the dawn of the internet.
I do extensive competitive research to zero in on what makes you stand out, and then apply that knowledge to my work.
I clearly explain how your products work, but more importantly, I answer the Why, so readers clearly see their solution in what you're offering.
Who I Work With
B2B technology companies that:
- Have complex offerings that need translation for non-technical audiences
- Value strategic thinking, not just execution
- Want a long-term partner who understands their business deeply
- Need senior-level expertise without a full-time salary
Why Work Together?
Deep Understanding I learn your technology, your market, and your buyers—then apply that knowledge consistently across all content.
Strategic Continuity Your messaging stays sharp and cohesive instead of fragmenting across one-off projects and multiple vendors.
Proven Track Record I've built multi-year partnerships with companies in carrier networks, cybersecurity, data centers, enterprise networking, enterprise software and SaaS. My clients stay because the work drives results.
What's Your Story?
Every brand has a unique story to tell. I help you clearly articulate that story and share it with the world. With over 20 years of experience, I craft tailored marketing strategies and content that showcase your unique expertise and compel attention from your audience.
From digital marketing strategy to content creation, our partnership elevates your brand
and drives your success.
- Competitive research and analysis
- Corporate and product messaging
- Content planning
- Corporate & product storytelling
- Ghostwriting