Case Studies
Sandforce
Sandforce created a new type of Solid State disk Drive (SSD) that overcame previous limitations of existing products. They contacted Story PR with a goal of launching within four weeks.
Charlie quickly learned the market environment and the advantages of Sandforce's technology. He then interviewed Sandforce engineers and marketing executives and created a media outreach, analyst outreach, and content marketing strategy within a week. He and his team then executed the plan with press/analyst briefings, a white paper, and two bylined articles.
Sandforce's launch was highly successful and the market was eager for its solution. After the launch, the company was sold to LSI Logic within four months for over $350 million.
Fortress Solutions
Technology service provider Fortress Solutions had a strong reputation for network services and engineering, but the company had gradually expanded into data center and end user technology and needed that broader focus reflected in its website. Charlie worked with six senior Fortress executives and combined interview results with extensive research to capture and distill new corporate and services messaging, and then worked with a web designer to create a completely new website within six weeks.
The new website helped attract new customers for Fortress' managed services, advanced technology services, and professsional services to make those offerings key elements of the company's overall identity. Corporate sales increased.
CommScope
Charlie began working for CommScope when it acquired his client, an in-building cellular equipment provider. For 15 years, Charlie supported CommScope's global marketing communications team as a go-to writing resource. He created press releases, blogs, white papers, email announcements, case studies, speaking proposals and other materials for use with media, analysts, and on the company's website.
As a long-term marcom team member, Charlie was often called on to create new content with deadlines as short as four hours. His first draft copy was typically 95% on target, and he delivered hundreds of documents without ever missing a deadline.
Stellar Cyber
Stellar Cyber pioneered a new category of AI-driven cybersecurity solution and brought Charlie in to help establish it as the leader in that space. Charlie built a content marketing strategy along with press releases, blogs, case studies, website copy and solution briefs that educated the market about the new category and the advantages of Stellar Cyber's solution. In the process, key Stellar Cyber employees became well known voices in the market, and the company enjoyed triple digit year-over-year growth .
Gallagher Public Relations
Charlie initially served Gallagher Public Relations as Senior Strategist. While at this leading high-tech agency, he grasped new technologies and created client pitches, long form content, and media relations strategies that led to rich equity events for more than 15 companies. After starting his own agency, Charlie continued to do project work for Gallagher and helped win new business and create successful media strategies and content.